This question was brought up in an interview with a popular producer and experimentalist on behalf of Music Business Worldwide.
With its wide scope of depth, it encouraged a broad answer with many thoughts to take from it and I thought I’d do the same with you wonderful lot. Although not many of you are publishers and producers yourselves, you’re keenly invested in music and it’s industry regardless and I’d love to hear your perspectives on such a topic.
The answer came from one Carter Lang, a Grammy-nominated producer who has worked with the likes of SZA, Rihanna and Lil Nas X:
“It doesn’t feel like there’s a very equal playing field for making money from music. Depending on whether you have to make music that’s going to get played on the radio, which is not a terrible place, but you want to find ways to be able to make a living off music while not having to try and please the same artists. It’s kind of a small circle.
I’m wondering if there’s going to be different rates or formats that are going to allow music to get heard a certain way. But I also know there’s a formula for stuff that has a certain sound to it and there’s so much music being released. I feel like we can get lost with trying to keep up with everything that’s out and forget about the things that have passed that are so beautiful and genuine.
In the future of all this digitization and the crypto world, I hope there’s a way for people to create something out of nothing and really draw attention to those who are doing stuff outside of the norm.
That’s where my heart resides sonically.”
His words resonate with me most. I really wish we have new platforms and formats in the future to allow us to flourish more creatively with our music in such a rigorously robotic-like industry.
It certainly springs some insight into the future of our music industry directly from the horses mouth per se who works solely within the organ of the industry. But what’s your thoughts?