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Artist Spotlight: Burna Boy

Cultivated by a fusion of dancehall, Afro-beat reggae, Burna Boy has since become one of Nigeria’s fast rising-stars.

Inspired by the affluence of Afro-beat bops from his native country and the dancehall beats from the shores of Sandy America, a genre would converge that would soon become his signature sound. Simply sultry and effortless, Burna Boy has acclimatised to global stardom since the early 2010s.

After catching his performance in New York’s Central Park live on television a few weeks back, we instantly fell for his funky Afro-beats, enjoyable stage presence and have been enjoying his music since.

Whether it’s your particular style or not, I would recommend to give his music a try. Maybe if it’s just the one time.

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Global Citizen Live: Did you Watch it?

Defend the planet. Defeat poverty.

After so many avid international music artists performing around the world – from New York’s Central Park to the Amazon River in Brazil – for 24 hours, Global Citizen was a magnificent music masterpiece to behold.

After managing to catch a glimpse of Coldplay’s performance -with the tempting cameo of Billie Eilish gracing the stage – before my eyes finally drifted off after 2 in the morning, it got me really inspired to delve into new artists I wouldn’t have heard of before if it weren’t for the event.

Christina and the Queens, Burna Boy and Lang Lang were to name a few.

After such a mass worldwide coverage, did you manage to catch a glimpse of a performance, too?

If so, what was your favourite?

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How influential is Tik Tok to the future of the music industry?

For some, the new rockers are the next influencers for the industry – they just don’t know it. For many, TikTok is very much running everything.

With the global pandemic shutting down the industry as a whole, artists had to adapt and bend the rules a little bit. Enter the meteoric rise of TikTok. A multi-global phenomenon that has taken the world by storm, it is a huge opportunity for upcoming musicians to get the go-ahead, from just the sheer numbers they pull in!

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The story of Jason Derulo is one to admire. Dropped by his label in early 2020 for not being a priority, Derulo was at a loss. After feeling under appreciated from his mass delivering of number 1s over the years, he felt done for in the music industry. But, since he joined TikTok, he has amassed over 46m followers and became the 13th most popular music artist influencers on the platform. No doubt, revitalising his music career and putting Deluro back into the name of Jason.

It may be certainly easier as an already established artist, but the independence is there for anyone to pry into their creativity and amass a large following. The importance is to understand the game and out-work everybody – then? The sky’s the limit.

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The Power of A New Album

Evening, folks. I thought I would jump on here and share my thoughts with you.

Following from my album review yesterday about The Vaccines’ recent bout of retro cities with Back In Love City, I’ve played it non stop.

Not only have I invested my time into these indie favourites, but I’ve actually invested time in their past albums which I’ve managed to missed or not invested a lot of time into. Trawling through an artists’ past work all the while going back to their recent work is a fantastic way of seeing the artists’ journey through song writing but it also allows the artist to stay relevant and in our minds – all the while benefiting from the influx of listeners, tribes of music purchases and avid watchers of their next leg of tour.

It really shows the power of staying relevant and fresh by creating new music. Especially if that new music is fantastically inventive and ultimately reinvents the artist wheel of their music. It keeps you around for longer!

I’d love for anyone to put me in my place with snarky comments like, “oh well this is why they do it..” and “it’s common knowledge about new music..” but I’d just thought I would share my recent thoughts with you!

Thanks folks.

By the way, The Vaccines are touring in the spring next year across the UK (in case you wondering)!!

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Is it Time to QUIT Spotify?

Your Discovery: The music industry needs to reawaken from its slumber.

As we see more and more artists fight for our attention via a new single every week and a drive to their socials, music consumption becomes more competitive as the industry changes hands into the world of the unknown with new and upcoming artists.

With this comes issues. The rates of streaming Spotify take is something ludricous. The rate of 0.00003 per stream means that you have to have a least quarter of million streams to earn £1,000. To musicians, this 1,000 is slim pickings – especially if funds have been driven into social engagement, studio hire and musician hire.

We are consuming more music than ever before and yet … the music artists are not reaping the rewards off of it.

With music artists seemingly changing their perception on driving audiences to their social media as opposed to their actual music, how we consume music in the music industry needs to change. And it starts with us as consumers ourselves.

PERSONAL THOUGHTS.

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For me, I like Spotify to discover new artists, but, when I like an album, I just go buy the LP. Not only is the quality of the music better, but you have a connection with the artist, too. It’s not just me – the music creator – a lot of people my age and even younger, return to vinyl. For the sake of future musicians and providing support to the lesser known musicians … let’s hope it will be a reawakening of the music industry.
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Now, I know actually producing vinyls is a might finance feat in itself and they are not cheap like burning samples on a CD. The convenience of Spotify draws in a godly rate of subscribers – how do we get back into the absorption of music by actually purchasing for the artist?