As our attention spans falter, and our music preferences irate, we’re finding new ways to divulge into our music via streaming services and sheer ease of access.
It seems that the radio’s playthrough preferences and inane adverts are being cut out of our music listening as we crave for the instant.
Now, whether we listen more to radio in the car, or in businesses where we have no choice, radio has and is a crucial part of the music industry and how we consume music – radio is a fantastic way of sharing with the creative communities and represents our love for music in a concept that is enjoyable and delectably consumable.
Despite everything, radio is a service we can’t really get with any other music consumption platform and is unique. Not just to its audience, but to its artists the stations play.
Whatever side you’re on, let me know! Radio or Radi-NO?