For some, the new rockers are the next influencers for the industry – they just don’t know it. For many, TikTok is very much running everything.
With the global pandemic shutting down the industry as a whole, artists had to adapt and bend the rules a little bit. Enter the meteoric rise of TikTok. A multi-global phenomenon that has taken the world by storm, it is a huge opportunity for upcoming musicians to get the go-ahead, from just the sheer numbers they pull in!
The story of Jason Derulo is one to admire. Dropped by his label in early 2020 for not being a priority, Derulo was at a loss. After feeling under appreciated from his mass delivering of number 1s over the years, he felt done for in the music industry. But, since he joined TikTok, he has amassed over 46m followers and became the 13th most popular music artist influencers on the platform. No doubt, revitalising his music career and putting Deluro back into the name of Jason.
It may be certainly easier as an already established artist, but the independence is there for anyone to pry into their creativity and amass a large following. The importance is to understand the game and out-work everybody – then? The sky’s the limit.