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Artist Spotlight: Burna Boy

Cultivated by a fusion of dancehall, Afro-beat reggae, Burna Boy has since become one of Nigeria’s fast rising-stars.

Inspired by the affluence of Afro-beat bops from his native country and the dancehall beats from the shores of Sandy America, a genre would converge that would soon become his signature sound. Simply sultry and effortless, Burna Boy has acclimatised to global stardom since the early 2010s.

After catching his performance in New York’s Central Park live on television a few weeks back, we instantly fell for his funky Afro-beats, enjoyable stage presence and have been enjoying his music since.

Whether it’s your particular style or not, I would recommend to give his music a try. Maybe if it’s just the one time.

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How influential is Tik Tok to the future of the music industry?

For some, the new rockers are the next influencers for the industry – they just don’t know it. For many, TikTok is very much running everything.

With the global pandemic shutting down the industry as a whole, artists had to adapt and bend the rules a little bit. Enter the meteoric rise of TikTok. A multi-global phenomenon that has taken the world by storm, it is a huge opportunity for upcoming musicians to get the go-ahead, from just the sheer numbers they pull in!

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The story of Jason Derulo is one to admire. Dropped by his label in early 2020 for not being a priority, Derulo was at a loss. After feeling under appreciated from his mass delivering of number 1s over the years, he felt done for in the music industry. But, since he joined TikTok, he has amassed over 46m followers and became the 13th most popular music artist influencers on the platform. No doubt, revitalising his music career and putting Deluro back into the name of Jason.

It may be certainly easier as an already established artist, but the independence is there for anyone to pry into their creativity and amass a large following. The importance is to understand the game and out-work everybody – then? The sky’s the limit.

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The Power of A New Album

Evening, folks. I thought I would jump on here and share my thoughts with you.

Following from my album review yesterday about The Vaccines’ recent bout of retro cities with Back In Love City, I’ve played it non stop.

Not only have I invested my time into these indie favourites, but I’ve actually invested time in their past albums which I’ve managed to missed or not invested a lot of time into. Trawling through an artists’ past work all the while going back to their recent work is a fantastic way of seeing the artists’ journey through song writing but it also allows the artist to stay relevant and in our minds – all the while benefiting from the influx of listeners, tribes of music purchases and avid watchers of their next leg of tour.

It really shows the power of staying relevant and fresh by creating new music. Especially if that new music is fantastically inventive and ultimately reinvents the artist wheel of their music. It keeps you around for longer!

I’d love for anyone to put me in my place with snarky comments like, “oh well this is why they do it..” and “it’s common knowledge about new music..” but I’d just thought I would share my recent thoughts with you!

Thanks folks.

By the way, The Vaccines are touring in the spring next year across the UK (in case you wondering)!!

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How Important is Social Media to Our Music?

More and more musicians are being told that social media is the key to success in the music industry. But how much does it get in the way of creating our music?

Does it make it any more or any less valued than simply playing the tunes? Do we as grass root level musicians have to become trendsetters over night to gain any wealth of confidence in streaming numbers?

As social media barrages us with video after video, more undoing our creativity and reducing our attention span, will social media be our downfall in it all? After all, will we get through an entire song without skipping?

It seems that anything more than 30 seconds, and we will simply skip!

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SONG OF THE DAY

The song of the day today is Black Foxxes’, Witch Mountain. An ‘airy’ magnificence which lingers that bit longer even when finished.

Like the swirling atmosphere you begin to imagine at a summit of such a place like ‘Witch Mountain’, the song has a certain sense of odd beauty, uncertainty and important spacing throughout.

Recently discovering Black Foxxes as an iconic indie collective abound with emotion and musical arching, and are certainly prevalent on any chill playlist I wish to play on a weekend afternoon. Best during those overcast kind of days.

Give it a spin – or have a blast through their catalogue so far – and let me know your thoughts on the raw and husky works of Holley and co.

This is BLACK FOXXES.