More and more musicians are being told that social media is the key to success in the music industry. But how much does it get in the way of creating our music?
Does it make it any more or any less valued than simply playing the tunes? Do we as grass root level musicians have to become trendsetters over night to gain any wealth of confidence in streaming numbers?
As social media barrages us with video after video, more undoing our creativity and reducing our attention span, will social media be our downfall in it all? After all, will we get through an entire song without skipping?
It seems that anything more than 30 seconds, and we will simply skip!