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Let’s Talk: Are Music Videos Dead?

Despite the infamous MTV rising gloriously in the ’80s, with the ethos of how “video killed the radio star” from that Buggles hit, music videos were the all the rage.

But, they’ve dwindled ever since, and it seems that music videos are not as prolific as they once were. It’s worth mentioning that they still are still played each week on MTV however, but rather than each waking hour as they once were, they are now merely hidden away during the unsociable hours between 3AM and 9AM.

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Why is that? Is it the lack of funding assortments from the artists? Is it the uncomfortable popularity music videos receive? Or is it merely just our attention spans shortening so much that we can’t bear watch a music video for more than four minutes?

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But, it seems to me that the only reason why music videos are dead, is because the creativity for such a video has gone. The ones we remember have such a powerful story to them, such a creative style, design and approach to them, that it ultimately uplifts the songs’ notoriety to something more than just a melody. And that’s why they were so popular ten to fifteen years ago. We need this resurgence in this type of video again, otherwise they’ll become redundant like everything else that has left the industry in the past quarter.

But hey, this is just my thoughts. For all I know, you could love music videos and I’m merely speaking for the minority who enjoy those GIF-like music video attempts we see on streaming services. Let me know your thoughts behind this one, folks.

By manvmusic

In one of the most controversial, ever-changing and unpredictable industries, join my rants and ravings as I dissect the music industry word by word through technology, current events, industry stories and problems.

17 replies on “Let’s Talk: Are Music Videos Dead?”

I actually think music videos died back in the early 90’s. MTV only showed videos for a short time before switching to Spring Break and Real World shows. It would be awesome if music videos became a thing again, but I don’t really see that happening. Would be nice though.

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“the creativity for such a video has gone.” I would say this is why I stopped watching American/Western music videos. Even the catchy songs by Harry Styles that I enjoyed a year or two back have terrible music videos. I just don’t care for them, but I do watch a lot of foreign music videos, mostly Korean and Italian. ✌️

Liked by 1 person

I think Royal Blood deserves a nod for not only making music videos but weird and creative videos at that. I think for my part I more enjoy watching the bands play their songs rather than try to follow a story the video is telling while listening to the music. Put the band in front of a cool background and let them do their thing.

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Yeah, Royal Blood certainly have some interesting ideas when it comes to music videos, and you maybe right with that. Let the band do it’s thing and the video will make itself, rather than following a creative concept or pitch – I like it! I often always dabble in a live version or even just a normal music video where they’re playing the song in an edgy, burnt out studio, so there’s definitely something in that!

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Yeah absolutely, in most cases – more importantly chaotic rock – sometimes it’s better watching the music do it’s thing and leave the clever, thought-provoking music videos to those that suit it within their genre.

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Yet another amazing music topic. I think it was the Internet and YouTube that caused the decline in quality for music videos. It’s a shame though as visual storytelling is so evocative and can create icons and whole subcultures around it. Think of the aesthetic of punk, goth, New wave, rave. All of it starting from a mythology borne out of music videos. I miss really amazing music videos! For sure! I was talking to my friend I have known her since we were both 16 and went to raves. We both agreed it was a good time to be a teenager, to get up to mischief but none of it is recorded anywhere online and mobile phones didn’t even have cameras in them then. I guess I feel sorry for kids now having to go out and be all over Instagram. I diverged off the topic, essentially it was easy to be a part of a music subculture a few decades ago

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Yeah, I feel sorry for today’s kids, too. The upkeep of sticking to an online presence must be somewhat exhausting for kids nowadays. But you’re absolutely right – the fantastic imagery and society views on goth and punk is fashioned solely from what we perceive in images and videos! It’s a shame that’s kind of lost nowadays, but I’d love to get back those odd, slightly uncomfortable music videos of deep dark storytelling. They’re somewhat of a hidden mystery now. I may be wrong but..

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Hmm, perhaps I’m living in another universe (or am now so old I haven’t got a clue), but I think videos are as popular as ever – just not on MTV or TV in general. As you know, I write about all kinds of artists and their music, and many are still putting out videos. While it could be argued that the overall quality of videos has declined from what it was in the 80s and 90s, from what I can tell, there are still lots of great videos being produced.

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Ahh I see, no that’s understandable. Maybe I’m certainly not looking in the right areas 👀👀 – I think whilst music videos operate solely within the “up and coming” (hate this saying) realms of the industry, I don’t think their are quality videos that are predominantly played more so than the song itself in mainstream music and the more popular music artists. For me, I feel that artists nowadays would rather pump their funds into a rolling music tour worldwide, rather than shifting their profits into a music video.

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