Despite the infamous MTV rising gloriously in the ’80s, with the ethos of how “video killed the radio star” from that Buggles hit, music videos were the all the rage.
But, they’ve dwindled ever since, and it seems that music videos are not as prolific as they once were. It’s worth mentioning that they still are still played each week on MTV however, but rather than each waking hour as they once were, they are now merely hidden away during the unsociable hours between 3AM and 9AM.
Why is that? Is it the lack of funding assortments from the artists? Is it the uncomfortable popularity music videos receive? Or is it merely just our attention spans shortening so much that we can’t bear watch a music video for more than four minutes?
But, it seems to me that the only reason why music videos are dead, is because the creativity for such a video has gone. The ones we remember have such a powerful story to them, such a creative style, design and approach to them, that it ultimately uplifts the songs’ notoriety to something more than just a melody. And that’s why they were so popular ten to fifteen years ago. We need this resurgence in this type of video again, otherwise they’ll become redundant like everything else that has left the industry in the past quarter.
But hey, this is just my thoughts. For all I know, you could love music videos and I’m merely speaking for the minority who enjoy those GIF-like music video attempts we see on streaming services. Let me know your thoughts behind this one, folks.