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Is Fave the Future of our Music Fandom Engagement?

In the topical news of the day, we’ve started to become aware with a new super-fan app: FAVE.

Simply put, it allows you to connect with your fan community, purchase merchandise and engage with fellow fanatics in an-all-one system that is dedicated to the passionate fans.

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Although more for those young and heroic fans of pop superstars, it allows a safe online haven for the fandoms and their creativity – often where other sites fail to do so.

With that said, it seems that some of the biggest pop artists in the past decade are joining. Smooth-as-silk funkadelic guru of Bruno Mars joins the ever-growing list of BTS Army and Taylor Swift fans (aptly named “Swifties“) as Fave starts to gain traction.

Personally, I feel that both TikTok and Fave will become a fantastic brother-sister app connectivity that work within one another to bring about mass change to the music industry and its corresponding social media. Or is it just another way for the real crazies to talk to each other?

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What are you thinkin’ about this one?

Let me know your thoughts!

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YOUTUBE MUSIC TOPS 50M SUBS: Is this a sign of the times?

YouTube Music has since become one of the fastest growing music subscriptions out there after passing an impressive score of 50 million subscribers – paying and otherwise – over the past month. This has resulted in 1.8 million subscribers joining the roster of YouTube music since October 2020.

Now, whether it’s the resurgence of staying inside from lockdown, or whether it’s the tarnished reputation the likes of other streaming services are getting, everyone else better watch out. I’m looking at you Elk over there at Spotify.

Let me know your thoughts on this one: is it the sign of the times? Are we started to enjoy music videos again? Is YouTube Music the new MTV?

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Let’s Talk: Are Music Videos Dead?

Despite the infamous MTV rising gloriously in the ’80s, with the ethos of how “video killed the radio star” from that Buggles hit, music videos were the all the rage.

But, they’ve dwindled ever since, and it seems that music videos are not as prolific as they once were. It’s worth mentioning that they still are still played each week on MTV however, but rather than each waking hour as they once were, they are now merely hidden away during the unsociable hours between 3AM and 9AM.

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Why is that? Is it the lack of funding assortments from the artists? Is it the uncomfortable popularity music videos receive? Or is it merely just our attention spans shortening so much that we can’t bear watch a music video for more than four minutes?

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But, it seems to me that the only reason why music videos are dead, is because the creativity for such a video has gone. The ones we remember have such a powerful story to them, such a creative style, design and approach to them, that it ultimately uplifts the songs’ notoriety to something more than just a melody. And that’s why they were so popular ten to fifteen years ago. We need this resurgence in this type of video again, otherwise they’ll become redundant like everything else that has left the industry in the past quarter.

But hey, this is just my thoughts. For all I know, you could love music videos and I’m merely speaking for the minority who enjoy those GIF-like music video attempts we see on streaming services. Let me know your thoughts behind this one, folks.