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Back to the 2000s: Avril Lavigne’s “Bite Me”

For this week’s singles review, it seems we are discussing the fashionable return of Avril Lavigne. In a bid to stay majorly relevant among the revitalised punk scene that is happening right now, Sk8er Boi punk-queen has since signed with Travis Barker’s DTA Records, and released snap-and-heel single of “Bite Me” in quick succession.

Since becoming more than acquainted with rap-punk protege Mod Sun, Lavigne has since eclipsed her days of bittersweet melodies – which comes with growing up – and entered the territory of angsty pop-punk yet again because it’s come full circle and returned in emphatic fashion.

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Nothing says the revitalisation of a genre than rekindling one of the old flames that was at the forefront of it all at the start of the 2000s. Certainly, the combination of Lavigne and Barker is a worthy team to bring it all back. Nostalgia for the ages.

Anyone up for sticking on MTV again?

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Let’s Talk: Are Music Videos Dead?

Despite the infamous MTV rising gloriously in the ’80s, with the ethos of how “video killed the radio star” from that Buggles hit, music videos were the all the rage.

But, they’ve dwindled ever since, and it seems that music videos are not as prolific as they once were. It’s worth mentioning that they still are still played each week on MTV however, but rather than each waking hour as they once were, they are now merely hidden away during the unsociable hours between 3AM and 9AM.

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Why is that? Is it the lack of funding assortments from the artists? Is it the uncomfortable popularity music videos receive? Or is it merely just our attention spans shortening so much that we can’t bear watch a music video for more than four minutes?

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But, it seems to me that the only reason why music videos are dead, is because the creativity for such a video has gone. The ones we remember have such a powerful story to them, such a creative style, design and approach to them, that it ultimately uplifts the songs’ notoriety to something more than just a melody. And that’s why they were so popular ten to fifteen years ago. We need this resurgence in this type of video again, otherwise they’ll become redundant like everything else that has left the industry in the past quarter.

But hey, this is just my thoughts. For all I know, you could love music videos and I’m merely speaking for the minority who enjoy those GIF-like music video attempts we see on streaming services. Let me know your thoughts behind this one, folks.