Blend of both ubiquity and originality, Norwegian gospel guru-artist AURORA is a pop mastermind deep in the depths of wispy pop-folk mastery.
As enchanting as Into The Unknown itself, her follow-up shake-up album of The Gods We Touch is primed and armed to make anthological history with an album that is just sheer pleasure to listen to.
Running the same concord as similar angels in our game like LORDE and Agnes Obel, her ethereal refrains are contextually and lyrically magnificent in their own beautiful, simplistic way. Having not heard much of her – since this initial release splattered seemingly everywhere – I’m very grateful for forced marketing introducing me to such a compelling artist of our time.
Tastefully curated with sharp tones to boot, AURORA is a once cover artist for John Lewis adverts (AURORA covered Oasis’ Half The World Away in 2015 for such an advert) to a now fully fleshed, immersive and quirky character within an ever-growing and an ever-influential music industry that need its role models to keep the wheels churning. And by God, do we have it.
This is AURORA, and she is my artist of the week.