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The Power of A New Album

Evening, folks. I thought I would jump on here and share my thoughts with you.

Following from my album review yesterday about The Vaccines’ recent bout of retro cities with Back In Love City, I’ve played it non stop.

Not only have I invested my time into these indie favourites, but I’ve actually invested time in their past albums which I’ve managed to missed or not invested a lot of time into. Trawling through an artists’ past work all the while going back to their recent work is a fantastic way of seeing the artists’ journey through song writing but it also allows the artist to stay relevant and in our minds – all the while benefiting from the influx of listeners, tribes of music purchases and avid watchers of their next leg of tour.

It really shows the power of staying relevant and fresh by creating new music. Especially if that new music is fantastically inventive and ultimately reinvents the artist wheel of their music. It keeps you around for longer!

I’d love for anyone to put me in my place with snarky comments like, “oh well this is why they do it..” and “it’s common knowledge about new music..” but I’d just thought I would share my recent thoughts with you!

Thanks folks.

By the way, The Vaccines are touring in the spring next year across the UK (in case you wondering)!!

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Is it Time to QUIT Spotify?

Your Discovery: The music industry needs to reawaken from its slumber.

As we see more and more artists fight for our attention via a new single every week and a drive to their socials, music consumption becomes more competitive as the industry changes hands into the world of the unknown with new and upcoming artists.

With this comes issues. The rates of streaming Spotify take is something ludricous. The rate of 0.00003 per stream means that you have to have a least quarter of million streams to earn £1,000. To musicians, this 1,000 is slim pickings – especially if funds have been driven into social engagement, studio hire and musician hire.

We are consuming more music than ever before and yet … the music artists are not reaping the rewards off of it.

With music artists seemingly changing their perception on driving audiences to their social media as opposed to their actual music, how we consume music in the music industry needs to change. And it starts with us as consumers ourselves.

PERSONAL THOUGHTS.

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For me, I like Spotify to discover new artists, but, when I like an album, I just go buy the LP. Not only is the quality of the music better, but you have a connection with the artist, too. It’s not just me – the music creator – a lot of people my age and even younger, return to vinyl. For the sake of future musicians and providing support to the lesser known musicians … let’s hope it will be a reawakening of the music industry.
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Now, I know actually producing vinyls is a might finance feat in itself and they are not cheap like burning samples on a CD. The convenience of Spotify draws in a godly rate of subscribers – how do we get back into the absorption of music by actually purchasing for the artist?

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YOUTUBE MUSIC TOPS 50M SUBS: Is this a sign of the times?

YouTube Music has since become one of the fastest growing music subscriptions out there after passing an impressive score of 50 million subscribers – paying and otherwise – over the past month. This has resulted in 1.8 million subscribers joining the roster of YouTube music since October 2020.

Now, whether it’s the resurgence of staying inside from lockdown, or whether it’s the tarnished reputation the likes of other streaming services are getting, everyone else better watch out. I’m looking at you Elk over there at Spotify.

Let me know your thoughts on this one: is it the sign of the times? Are we started to enjoy music videos again? Is YouTube Music the new MTV?

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Power of Soundcloud: Reach Millions of Listeners

I don’t think there is a greater platform out there right now, that allows up-and-coming grass-root musicians to get their music to millions of avid listeners.

In a world rife with saturation, with millions of fellow music artists striving for attention, it is important to first get your priorities right with the correct online platform. Soundcloud may just be your answer. Localised directly for young, developing artists, it is one of the best platforms to share your music and guarantee a familiarity with your music getting played. In ways that the oversaturated markets of Spotify cannot satisfy so easily, Soundcloud is a platform specifically designed for the music and the people that create it.

UPLOAD NOW

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Let’s Talk: Do you listen to the radio anymore?

As our attention spans falter, and our music preferences irate, we’re finding new ways to divulge into our music via streaming services and sheer ease of access.

It seems that the radio’s playthrough preferences and inane adverts are being cut out of our music listening as we crave for the instant.

Now, whether we listen more to radio in the car, or in businesses where we have no choice, radio has and is a crucial part of the music industry and how we consume music – radio is a fantastic way of sharing with the creative communities and represents our love for music in a concept that is enjoyable and delectably consumable.

Despite everything, radio is a service we can’t really get with any other music consumption platform and is unique. Not just to its audience, but to its artists the stations play.

Whatever side you’re on, let me know! Radio or Radi-NO?