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One of the biggest female artists in this decade, Taylor Swift is the rarity in pop phenomena.

With the ability to cross from country to the music of mainstream, Swift soon become the populist singer/songwriters of our generation. With recent releases, willow, champagne problems and cardigan becoming instant favourites among the fans, it seems that for Taylor, writing love songs is just too an easy trait, impossible to get wrong. And after her record label refused to release her music, she’s bounced back bigger than before.

’tis the damn season: Love and Loss During Lockdown

Ever since her Lover tour was evidently postponed due to the pandemic, Taylor seemed to write and write, hit after hit, til her hands hurt. In what seems to be a new release every week, Taylor Swift has taken to being productive during lockdown like a water off of a ducks’ back. With folklore in 2020, and evermore, that soon followed just less than 5 months thereafter, Swift has been a major artist to not only capitalise on the unexpected time on our hands, but to also earn herself an album that went straight to the top of the Billboard 200. And we’ve got one more re-recording coming, too. Oh, and a documentary, too!

It is the perfect formula for the music industry. Produce melancholy acoustic sweetheart-tales and you’ve got media attention because nothing else is going on, and avid listens from old fans and new, because well,… nothing else is going on. It has undoubtedly been the much-needed medicine for everyone to get through this difficult time, too. And she’s a genius because of it. It certainly makes you wonder as to why more artists haven’t done it, though. With the ability to produce music from the comfort of your bedrooms – with the major artists in the industry actively having recording studios in their own homes, might I add – it is worth noting why no other artists have followed in her footsteps, and produced song after song. Especially when it is so easy for everyone to be in touching distance with listening to music.

It may be Swift’s work ethic, production team or her simple strive for perfection that trumps her above the rest of the major mainstream artists – but, you’ve got to hand it to her. She’s not been waiting for this to just blow over, planning old tours and relying on pay-outs from old records, she’s made three new ones.

And the response has been emphatic. Have you been enjoying this as much as I have?