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The Brit Awards 2021: What Happened?

Weak punchlines, awkward moments, chaotic introductions and female artists stealing the show, the Brit Awards 2021 had all types of funny and momentous occasions.

Despite popularity trumping musicality with these award shows, it’s still a good laugh and a watch from all things current in the music industry.

With the controversial work of Jack Whitehall returning to host the show again for the third year in a row, the show was flux with jokes that failed to hit the mark, jokes that trump a snort or chortle, or jokes that didn’t catch on at all. But despite the awkward moments with the socially distanced audiences, and flight-testing COVID-friendly live performances, the award show allowed us to delve a little deeper into what we should expect post-lockdown for our live music industry.

Lapping up the fame and notoriety of powerful women in the music industry, Dua Lipa, Little Mix, Taylor Swift, Billie Eilish and HAIM all made stellar appearances for Best British Group, Best British Album, Best International Group and International accolades that trifled a new domination, the Global Icon award, where previous winners have been Bowie and Elton John.

As they fed off male counterparts with the likes of The 1975 and Biffy Clyro, they made a point to prove for their cultural impact with their music – and rightly so.

Swift and Lipa also both discussed within their speeches, the power of stepping up and rising against resistance from those before them. The iconic moment captured, and taken aboard as every single woman up and down the country effortlessly echo and agree their words.

After the sham of The Grammys, Awards for the Brits wanted to get on the good side of chart-topping electro-pop maestro, The Weeknd as he collected his Best International Male Artist while singing in the rain with his song, Save Your Tears, pre-recorded due to the inability to fly outside the Green Zone into and out of the United States.

The rising scenes of drill music also made an appeareance with J Hus and Headie One making fantastic live show performances and appearances at the awards show, demonstrating just how unique and varied our music scene really is.

Fashion-favourite and pop-lovin’ soloist, Harry Styles swept up the surprises with him taking home the Best British Single with Watermelon Sugar, whilst my favourite artist from the year, Arlo Parks got the fantastic praise she deserves by winning Breakthrough Artist for the year.

My top wtf moments from this year has to be the incontrollable use of ITV’s decision to mute the audio on some explicable language – despite it being past the watermark hour of 9pm. Whitehall made them hit the button a fair few times with him celebrating the majority of the audience being made up of our key workers – and the “corporate wankers” to boot in the boxes too. Capaldi also was a favourite of the mute, as his off-the-cuff introduction speech was simply hilarious and ridiculous at the same time.

“Hello motherfuckers! Listen guys… I’m fucking sweating – it’s like a swamp down there, I’m telling you. Sweaty bollocks.”

In an attempt to follow the controversial steeds of Oasis before him, he certainly made it more entertaining to watch nearing the final strands of the 2-and-a-half runtime of the show.

All in all, it was somewhat of a showing of what British music has to offer and really shows just how iconic and varied our scenes really are. Despite the fact that there are thousands more artists who create more compelling music than those who won but … popularity trumps musicality with these awards shows.

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Rise of BTS: Why is K-Pop so Popular?

DYNAMITE: the first act whose songs are not predominantly sung in English – and the first artist to win outside the west.

The phenomenon of BTS – the telling of the infamous genre of K-Pop – have beat pop queen and music idol Taylor Swift to the top-spot throne by being named best-selling artist in 2020. With Drake swiftly following Taylor making up the top three, BTS have become the first act to win who are a Korean act, but who are also not formally from the west of the globe.

With their two albums, Map of the Soul: 7 and Be, dominating the charts across the globe, they took the crown with flying colours. Despite Taylor’s emphatic accomplishments of doing the same – releasing Folklore and Evermore in the same year – BTS and the fandom that K-Pop brought, have taken the world by storm. I’m sure this is the only start of it all.

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We still love Taylor, though. In fact, you can view Taylor Swift’s Story of 2020 here:

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Fun Fact –they are also the first Korean act to perform at all four major Western award shows: BBMAs, AMAs, Grammys and VMAs; which is an impressive feat all by itself.

With many questioning the integrity of the polls, many are questioning as to why they won the top prize – especially since the songs are not predominantly sung in English at all. This shan’t come as a surprise to many, however, especially how we’ve seen the epics of PSY’s Gangstam Style come to popularity, with only the words of “sexy lady” present that is in a language we understand.

But it is not the language that is used that gets people listening. But, it’s those damn catchy hooks and trailing sing-along lyrics that end up in your head throughout the day – and that is irrespective of what language it is in. With the eclectic blend of gorgeous”boy band pop”, catchy melodic hooks, mesmerising dance choreography, the interlacing of every genre under the sun, and the mass popularity of Asian communities – – you have the domination of incredulously cheesy-but-brilliant Korean Pop. It’s the perfect mixture for music dominance in such a ripe music industry.

Which brings me to the thought for the day: have you listened to K-Pop? What are your thoughts on it – and why do you think it’s so damn popular?

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Love Story: Why Taylor Swift is a Genius

One of the biggest female artists in this decade, Taylor Swift is the rarity in pop phenomena.

With the ability to cross from country to the music of mainstream, Swift soon become the populist singer/songwriters of our generation. With recent releases, willow, champagne problems and cardigan becoming instant favourites among the fans, it seems that for Taylor, writing love songs is just too an easy trait, impossible to get wrong. And after her record label refused to release her music, she’s bounced back bigger than before.

’tis the damn season: Love and Loss During Lockdown

Ever since her Lover tour was evidently postponed due to the pandemic, Taylor seemed to write and write, hit after hit, til her hands hurt. In what seems to be a new release every week, Taylor Swift has taken to being productive during lockdown like a water off of a ducks’ back. With folklore in 2020, and evermore, that soon followed just less than 5 months thereafter, Swift has been a major artist to not only capitalise on the unexpected time on our hands, but to also earn herself an album that went straight to the top of the Billboard 200. And we’ve got one more re-recording coming, too. Oh, and a documentary, too!

It is the perfect formula for the music industry. Produce melancholy acoustic sweetheart-tales and you’ve got media attention because nothing else is going on, and avid listens from old fans and new, because well,… nothing else is going on. It has undoubtedly been the much-needed medicine for everyone to get through this difficult time, too. And she’s a genius because of it. It certainly makes you wonder as to why more artists haven’t done it, though. With the ability to produce music from the comfort of your bedrooms – with the major artists in the industry actively having recording studios in their own homes, might I add – it is worth noting why no other artists have followed in her footsteps, and produced song after song. Especially when it is so easy for everyone to be in touching distance with listening to music.

It may be Swift’s work ethic, production team or her simple strive for perfection that trumps her above the rest of the major mainstream artists – but, you’ve got to hand it to her. She’s not been waiting for this to just blow over, planning old tours and relying on pay-outs from old records, she’s made three new ones.

And the response has been emphatic. Have you been enjoying this as much as I have?