I don’t think there is a greater platform out there right now, that allows up-and-coming grass-root musicians to get their music to millions of avid listeners.
In a world rife with saturation, with millions of fellow music artists striving for attention, it is important to first get your priorities right with the correct online platform. Soundcloud may just be your answer. Localised directly for young, developing artists, it is one of the best platforms to share your music and guarantee a familiarity with your music getting played. In ways that the oversaturated markets of Spotify cannot satisfy so easily, Soundcloud is a platform specifically designed for the music and the people that create it.
YES, YOU HEARD THAT RIGHT. With the Government seemingly withholding the results from the festival pilots, the Live Music industry has taken a great stride in representing all the creatives by actively suing the Government for its lack of transparency, and overall willingness to come forward, with what we need to view, test and learn from.
What’s the point in festival pilots if the Government won’t release the data?
Legal action was launched today (June 24) to force the publication of a report from Phase 1 of the Government’s Events Research Programme (ERP).
The purpose of the ERP is to study “the risk of transmission of Covid-19” from attending sports and entertainment events, and business conferences. Despite the glowing reports of the research programme being a “glowing success”, still, many people ponder why restrictions are still being held in place with the arts and entertainment sector still held within lockdown until at least July, despite mass sporting events are occurring right in the city at Wembley and at Wimbledon. It also comes with another blow to the industry – not only are they refusing to release the research synopsis, but also no insurance scheme has seemingly been put in place – despite numerous calls for change when so many events had to cancel, with no insurance in place to ultimately cover the cancellation costs.
And now here we are, actively suing the Government. There seems to be some serious underappreciation or understanding from the Government, simply unaware how much the LIVE MUSIC INDUSTRY brings to society, culture and the overall economy year on year, without fail.
Time for change. Again. Is this the way forward? Will they FINALLY listen to us now? Only time will tell.