Mike Shinoda, Halsey and Florence Welch to name a few, have all spoken out about the labels forcing the prioritisation of social media on their artists – be it up and coming or established artists in their craft.
“How is a young artist expected to put in enough time to get great at their craft when they need to feed all these content channels? The time they spend generating mind numbing ‘content’ might have been at the expense of the best song they never wrote.” – Mike Shinoda ponders as he took to Twitter for a rant.
You can read the full discussion HERE.
Even Florence shared her eye-rolling contempt at creating ‘lo-fi TikToks’ to keep up with the rustic trend:
help is needed, indeed.
With the majority of artists being abdicated to the frivolities of social media to “upkeep attention” with their fans and their music, it begs a rather important question to the future of our music industry: are musicians ultimately losing their craft?
With the industry what it is today, it goes without saying that saturation is becoming a never-ending issue for our artists trying to break down the doors, allowing avid listeners getting them on their profiles and pages. Now, I’m not saying that social media is not importnat – it’s hugely important and generates unlimited benefits to finding the next fan or next artist – it is a circle of compliments. While it is important, it is perhaps become too important, as the industry becomes a depravity pit without the self-sustaining source of social media credibility and influence. As the old dinosaur labels catch up with how the new boys run things, our artists are coming under even more pressure to follow suit, producing TikTok viral videos, promoting new music on Instagram live and actively hosting time into the depth of social media channels. All this as opposed to tackling the important stuff – the music itself.
But, are our music artists merely complaining about nothing at all? It is simply part of the industry grind, slowly becoming a socialised norm – albeit a necessary evil – within the world of music? Or can we do without the influence of TikTok floodings from our favourite artists who have to follow the trends – rather than be their weird, extravagant selves?
Let me know what YOU think to this one. Leave your thoughts in the comments BELOW x