Your Discovery: The music industry needs to reawaken from its slumber.
As we see more and more artists fight for our attention via a new single every week and a drive to their socials, music consumption becomes more competitive as the industry changes hands into the world of the unknown with new and upcoming artists.
With this comes issues. The rates of streaming Spotify take is something ludricous. The rate of 0.00003 per stream means that you have to have a least quarter of million streams to earn £1,000. To musicians, this 1,000 is slim pickings – especially if funds have been driven into social engagement, studio hire and musician hire.
We are consuming more music than ever before and yet … the music artists are not reaping the rewards off of it.
With music artists seemingly changing their perception on driving audiences to their social media as opposed to their actual music, how we consume music in the music industry needs to change. And it starts with us as consumers ourselves.
For me, I like Spotify to discover new artists, but, when I like an album, I just go buy the LP. Not only is the quality of the music better, but you have a connection with the artist, too. It’s not just me – the music creator – a lot of people my age and even younger, return to vinyl. For the sake of future musicians and providing support to the lesser known musicians … let’s hope it will be a reawakening of the music industry.
Now, I know actually producing vinyls is a might finance feat in itself and they are not cheap like burning samples on a CD. The convenience of Spotify draws in a godly rate of subscribers – how do we get back into the absorption of music by actually purchasing for the artist?