In the midst of the outbreak, many global companies throughout the industry have shown their initiative in imploring investments to help the struggling industry, and Bandcamp are next in line to do the same.
Music platform – known for their avid merchandise purchases and tasty incentives – Bandcamp have allowed musicians to earn up to £3.47m in a single day.
This was after the website pledged to donate 100% of its revenue made straight back to its artists.
After the pandemic bought thousands of self-employed musicians out of stable work and all gigs, events and festivals halted before the Summer of 2020 even started, the initiative allowed the industry to obtain a little bit back from so much financial loss over the past five months.
“We want to thank everyone who joined us last Friday in supporting artists and raising awareness about the impact of Covid-19 on the music community.Bandcamp, 2020
After the announcement, the site saw a shot-up in traffic almost instantaneously with many fans sharing their support for their favourite musicians that have not seen a day’s work for almost half a year.
To put it into perspective, on a typical Friday, fans buy around about 47,000 on Bandcamp, but on this special Friday, fans bought up to £3 millions’ worth in music and merch equating to 800,000 items on the site.
This equates to fans buying 11 items per second.
This mighty feat just shows the love, dedication and admiration we have for our live music industry and the musicians that make it.
Above all else, we’ve realised that we need music during these unprecedented, uncomfortable times and having a site that brings both artist and fan together during the music industry right now is exactly what was needed.
We don’t yet know the long-term impact of Covid-19, but we know that we all need music—to uplift and inspire us, to heal us, and to give us hope … ”Bandcamp, 2020