A ferocious year.
Record deals.
Ad campaigns.
International partnerships.
Released in April this year, their debut album reflects on humble beginnings, emotional dreams, and have since become one of the most exciting and vital bands of the new decade.
But after catching their big break; was it simply the luck of the draw? What makes them grab a number one at debut level as opposed to the thousand other artists who just … don’t?
Above all else, I think it majorly just falls down to the band being in the right place at the right time.
Their debut album, W.L, which was released on the 2nd of April this year, has elements of a perfect music fairytale. The album brings glossy, flourished and instantly catchy indie-rock hooks that resonate with the grandeur of UK music. Even future classics, Elephants and Juan Belomonte make you hesitate and think to yourself, “have I heard this before?,” with them being prominent in style and pizzazz. But for this story, it is more than likely you have listened to this before, yes.
After grabbing ad campaign success with beer powerhouses, Strongbow and titans of sports, Electronic Arts within the FIFA21 soundtrack, it is safe to say you’ve heard the sound of The Snuts before one way or another. Now, challenging the top spot with their debut, they’ve reached unfathomable heights in such a short span of time.
When a band skyrockets like they’ve done, it’s always important to think why. That way, once you get an understanding of how they’ve managed to grow so emphatically, our favourable bands and artists with similar music goals, can simply do the same.
Now, I know it’s easier said than doe per se, as the industry is as unpredictable as the UK weather, but it shows the precedent of how the music industry works and how us as consumers work. It makes me want to spit and squabble at the music industry with how it works internally because, there will be music artists who are just as talented, just as hard-working and dedicated to the cause, and they will not reach the same numbers as The Snuts would do in the span of the year they had. Hell, in the same in five years.
Truth be told, their music is delightfully fun, catchy and downright remarkable if you’re a fan of other indie-dwellers like Blossoms and The Amazons. But it’s not overly complicated or showing anything we haven’t heard of anything before, in fact – it’s quite simple. It’s just tapping into the right audiences, the right “holes” so to speak, and us as consumers will do the rest and play the music.
It’s simply sharing our love for an upcoming UK band among our friends because we’re proud of our music. A Scottish band, no doubt.
A popular trend-setting cause people can willingly get behind. #SNUTSFORNUMBERONE. The proof is in the pudding.
If the four lads from Whitburn pull this off, they will become the first Scottish band to deliver a number one debut album in 14 years. The last band that did that was The View in 2007 – and they haven’t been prevalent in the industry since 2015.
So far, they have topped the score with both vinyl sales and streaming since its release. The question is, they can maintain the speed and claim the top spot from Demi Lovato? Find out tonight.
Emphatic in style and breaking records, Scottish bands certainly don’t make music by halves. They’re certainly out to prove a point and they’re not doing a bad job going about it.
