Category: social media

• Is TikTok a PROBLEM for the Music Industry?

  Feb 18

  As the music industry continues to evolve and adapt to the digital era, musicians must ultimately stay ahead of the curve and embrace the fact that consumers now may see… more ›

• How has TikTok Affected How we Listen to our Music in 2023?

  Aug 10

  Here at mvm, we’ve become somewhat of experts when it comes to TikTok and its impact on the music industry, with many deep-dives and discussions we’ve started over the years.… more ›

• The Power of TikTok: ‘Victoria’s Secret’ goes viral

  Aug 14

  In true TikTok fashion, another song has risen to critical acclaim showcasing societal issues within our day-ti-day lifestyles. This one, with a 7 million tag and a flash mob on… more ›

• For the sake of TikTok: Are our musicians losing their craft?

  Jul 7

  Mike Shinoda, Halsey and Florence Welch to name a few, have all spoken out about the labels forcing the prioritisation of social media on their artists – be it up… more ›

• Your New Music Friday: 01/07.

  Jul 1

  As we bow out of June – waving goodbye to the first month of the summer for live music – we welcome July to the fold. With that, brings a… more ›