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Charts: Olivia Rodrigo goes head-to-head with Easy Life

Now, I’m not normally an avid watcher of the Official Charts as popularity does not ultimately result in good music all the time. This is clear from the evident trawls of music the Charts has splurged out over the years.

But, my ears perked up when the local Leicester lads of Easy Life’s debut, Life’s a Beach is giving Olivia Rodrigo’s album, SOUR, a run for its money. An album that has taken the world by storm with its glossy but gritty angst to love with consecutive weeks in global sales, could Olivia be toppled from the spot in glorious fashion with one of my avid favourites of Easy Life?

Their debut delivered great expectations and has risen in fantastic pleasure for all fellow musicians who revolve around the East Midlands.

So, I implore you gorgeous lot to buy it, stream it, share it – do whatever we need to do to get their deserved number one spot. It’ll certainly be a hard feat as I imagine Olivia has a greater international pull than the boys from Leicester …

but still … this is the music industry – anything’s possible!

https://www.easylifemusic.com/

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easy life – ‘life’s a beach’ Album Review

Dowsed in nothing but sunshine, Easy Life implore us to return to the meandering waves of beautiful modern living with their debut, Life’s A Beach.

Ever since their debut single, Pockets, blew up online in 2017, they have been triumphantly souring into everyone else’s pockets as their installation of melodic indie pop/hip-hop hybrid of indulgence is added to playlist favourites.

We first heard the boys’ fascination with the seaside from their debut EP, creature habits mixtape with Ice Cream in 2018. Signing to Island Records the following year, brought about more musings of modern life as they craft classics like, nice guys, dead celebrities and sangria with fellow lush-romantic, Arlo Parks.

After their anticipated EP, Junk Food in 2020, it would only be a matter of time before their debut was created. Hence, one year on, here we are. With us in the UK edging further towards a sense of normality with adventures, holidays and enjoyment, this album couldn’t have come at a better time for us all. A perfect ample-soundtrack for beach lovers, it is a true enriching compliment of their past crafting aswell as their future sounds.

The FIRST segment is the slow descent into missing your chance on the train back home with ocean view, annoying familiarity with it all in skeletons and thinking of love lost with daydreams.

The SECOND segment of the album is one of sombre intrigue and melancholic flavourings that we have not really heard from their style as of yet.

The juxtaposition in the relationship tale between optimistic have a great day to wishful thinking daydreams and finally to the sinking-ship familiarity in lifeboat – it a fantastic journey.

Much like its album artwork of the bobbing car in the beautiful blue, the album’s concept teeters on uncertainty and tranquility with heartbreak at the coast.

Despite the bubbly potion-pourings of delight, lyricist Murray draws on its sombre stories of mental health and modern living issues.

… After all in the end, life’s a beach is a surprising reminder that despite all its beauty, the seaside can be a pipe-dream, eventually trawling us into a nightmarish landscape – all the while, giving us everlasting hope of having a taste of the old …

Witty and poignant, life’s a beach is such a pleasure to listen to.