Tidal and Warner: Biggest Music Streaming Partnership Yet?

Where Spotify focuses on podcasts, Tidal focuses on quality.

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As of this week, Tidal has added millions of tracks in MQA from Warner Music Group to its Masters catalogue, which only means more continuity, connectivity – and more music.

It seems that Tidal is certainly giving Spotify a run for their money as they offer a little something extra to tide streaming fans over to the other side.

Tidal, partnered with MQA, has pioneered a new way on how we listen to music via streaming and it is colossal.

MQA (Master Quality Authenticated) has pioneered an entirely new way of coding digital audio Based on key insights into how humans hear, MQA has created a way to authenticate and confirm the exact sound created in the studio – straight into the consumers’ ears.

In what seems like a seemless listening ability, they have broken down the walls of “poor quality” streaming and have allowed to enhance the way we listen to our favourite artists, and tap into exactly how they recorded it.

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“The music industry’s catalog contains millions of significant performances from the early days of CD where, sometimes, the recording was created in 44.1kHz 16bit and where no alternative existed. We are delighted that Warner Music Group is bringing this content to Tidal. 

– Lion Tibon, Tidal COO

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That is exactly what this is all about, creating something authentic within music streaming and allowing a new shade of originality and creativity amongst an industry that is so convoluted and busy with subscription services via music streaming platforms nowadays.

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“TIDAL Master files, for example, are encoded using MQA’s technology. The software on TIDAL will then ‘unfold’ and decode the file, delivering studio quality sound, however or wherever the music is streamed.”

– What is MQA Audio?

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This ‘unfolding’ software may be lost on average music consumers who want to listen to their chart faves, but for avid audiophiles, there is nothing greater. Now, I’m not guaranteeing anything just yet, but is music streaming entering possibly similar terrority to vinyl quality?

We’ll have to wait and see what Tidal brings to the table.

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