mvm.

“I’d take a litre of vaccine to go to any gig at this point.”

In what seems like major progress to seeing a glimpse in what it will be like attending concerts in 2021, Ticketmaster have announced that they expect to see either a COVID-19 vaccination or a negative test upon purchase of tickets, so those attending are aware, healthy and can join in the festivities.

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“We’re already seeing many third-party health care providers prepare to handle the vetting – whether that is getting a vaccine, taking a test, or other methods of review and approval – which could then be linked via a digital ticket so everyone entering the event is verified.”

– Mark Yovich, Ticketmaster President

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Technology Paves the Way for Change?

The news comes after Ticketmaster’s app launch of SmartEvent, a new wave of technology hoping to provide coronavirus-secure live music events.

SmartEvent hopes to includes a Social Distance Seating Tool, which uses algorithms to work out safe venue capacities.

I don’t believe it, is this actually positive industry news in 2020?

This is the news that concert-goers have wanted to hear all year long. With vaccine testing in place as of late 2021 – 43,000 individuals tested and no risen safety concerns as of yet – and safe and secure testing in place for Ticketmaster to trace, it seems that the return of indoor and outdoor gigs could return sooner than we’d been told.

Of course, this comes with dubious thoughts from music fans across many posts, forums and media sites online since this news came out earlier this week. While this provides assurance within a 24 hour to 72 hour time, who’s to say that COVID can’t be caught on the way to the concert?

More news and confirmation will arise of course, once this has been put to the test, but largely, this seems to be the biggest bit of news we received as of yet about the outcome of the live music and events industry during 2020.

More to come? We’ll certainly see, but this surely confirms all the re-scheduled and delayed concerts, events and tours for Spring or Summer of 2021 will go ahead now, with a fairly encouraging plan in place for planning safe and healthy events in the future.

A level of optimism, knowledge with the edge of technology has edged out as the most prominent piece of information we have received regarding the future of the live music and events industry.

Better start scheduling your summer gigs then!