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YOUTUBE MUSIC TOPS 50M SUBS: Is this a sign of the times?

YouTube Music has since become one of the fastest growing music subscriptions out there after passing an impressive score of 50 million subscribers – paying and otherwise – over the past month. This has resulted in 1.8 million subscribers joining the roster of YouTube music since October 2020.

Now, whether it’s the resurgence of staying inside from lockdown, or whether it’s the tarnished reputation the likes of other streaming services are getting, everyone else better watch out. I’m looking at you Elk over there at Spotify.

Let me know your thoughts on this one: is it the sign of the times? Are we started to enjoy music videos again? Is YouTube Music the new MTV?

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40 Years On: ABBA’S RETURN

MAMMA MIA! In spectacular fashion, ABBA marks their emphatic return to the world of music with a new studio album aptly named, Voyage and a ‘revolutionary’ concert featuring holographic famous Swedish faces. There’s been many a possibility to make such a breathtaking performance with Voyage, and with its production team, creative workers and of course, the magic of ABBA.

Let me know your thoughts on the return of ABBA. Is it just all for Money, Money, Money, a mere way of reintroducing their catalogue to new fans, or is it a way to bring back lost and loved music for those that have missed it? Whatever the reason, I’m sure it’s extremely exciting and new music news that we’ve have sorely missed from the past 18 months or so ..

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Man v Music Magazine is OUT NOW.

In a world exuberant with music, it’s important to find yours. From critical album reviews, industry news and topical conversations, join the discussion in Man v Music – the first edition of musicality and design prowess all in one fanciful magazine.

If you wanted to have a preview or a peruse at the magazine, then have a look at the link below, folks. Share your thoughts in the comments below, I’d LOVE to hear the pearls of wisdom from such a fantastic blogging community.

Man v Music

By Alex Curle

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Kanye West – DONDA Album Review

After many a speculation and many a postponement, Kanye West has returned in notable fashion with DONDA.

His tenth studio album after 2019’s JESUS IS KING, DONDA comes with controversy, speculation and ample amounts of doubt whether or not it would actually be released at all.

But it dropped this Friday just gone. Whether or not Kanye agreed to the release or not – as it was later confirmed he had no hand in it after the label Universal themselves released the 27-part exploration – certainly puts a big question mark on Kanye’s mindset, creativity and mental state as he ventures into this album.

With no pre-released singles amping up the album itself, the arrival of the esteemed album was hyped up as it is, especially as Kanye reportedly lived inside Atlanta Stadium to finish off DONDA with many avid, life-long producers abandoning West mid-production as he had become simply unbearable to be around.

The uncontrollable mess of affairs that led up to this album, is certainly prevalent when first listening to this one. Truth to be told, it’s an album that is okay. With a fairly similar trope of skipping through songs at the end, DONDA have a few stand-out songs that brings out back the Yeezus Kanye of our time. A particularly dark and ambient feel throughout, DONDA features the eutrophic choral anthems that we heard a lot through JESUS IS KING in 2019.

Marked as a gospel album or not, there are some songs that spark a flair of the brilliant from West and certainly a worthy tribute to his late mother, which the album is named after.

Jail, Hurricane and Jonah become first favourites for me, as Kanye looks to God more and more as his personal life seemingly crumbles around him. But, Kanye isn’t just a music artist. He is a critically lauded artist who creates movements. Movements in every aspect of music, culture and entertainment. Whether or not it discourages you from listening to Kayne again, it’s certainly worth the listen. Maybe even starting to understand Kanye again after his most recent divorce with Kim. Since he professed his love to her in Yeezus, it has clearly shook him up good.

This elusive work – although features many more trap beats than Kayne would normally allow past first – is a marvellous gorge into Kayne’s creativity-process. Get to know every chapter so far. All 27 of them.

DONDA RELEASED BY UNIVERSAL WITHOUT MY SAY, ARTIST CLAIMS.

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Lorde – “Solar Power’ Album Review

Trawling from the back of her sombre tellings of Melodrama back in 2017, sultry soprano superstar Lorde returns with her critically acclaimed brazen-faced album of Solar Power.

Although cheeky at times, it’s remarkably soulful.

Embracing like the warmth of a sun and relaxing like that of a smooth timbre, Lorde encapsulates a summer of love and friendship. Self-titled, Solar Power and Stoned at the Nail Salon portray a rich reimagining of lyricism and clever portrayals of summer anthems that enter familiar waters of how summer anthems often go.

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Welcome to sadness
The temperature is unbearable until you face it
Thank you for flying with Strange Airlines
I will be your tour guide today
Your emotional baggage can be picked up at carousel number 2
Please be careful so that it doesn’t fall onto someone you love
When we’ve reached your final destination
I will leave you to it
You’ll be fine

Secrets from a Girl (Who’s Seen it All) Lorde

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Shedding away the electronic trails of her past works, Lorde becomes more within herself as it features far familiar stripped-back acoustic works of her embellished song-writing, that has been adored ever since she graced us with Royals back in 2013.

Although sounding oddly repetitive at times with the same rhythms coming from the drum kit, the songs are sultry and relaxing enough to get lost in it – all in one big song.