YouTube Music has since become one of the fastest growing music subscriptions out there after passing an impressive score of 50 million subscribers – paying and otherwise – over the past month. This has resulted in 1.8 million subscribers joining the roster of YouTube music since October 2020.
Now, whether it’s the resurgence of staying inside from lockdown, or whether it’s the tarnished reputation the likes of other streaming services are getting, everyone else better watch out. I’m looking at you Elk over there at Spotify.
Let me know your thoughts on this one: is it the sign of the times? Are we started to enjoy music videos again? Is YouTube Music the new MTV?